Hi there!

I’m an experienced strategic and creative UX designer, currently leading a multi-disciplinary team to inject user first design thinking into the Business Development strategies of Google teams worldwide, from Google Play to the start up incubator Area120. I come from a background of independent and network creative agencies, honing my skills leading teams on award winning integrated campaigns, digital products and groundbreaking innovations. I work fast, lean in, and look for big picture results, fed by the UX.

AdLingo

“The first conversational marketing platform”

RCS for Business

“The future of marketing”

Google’s Business Messages

“The first conversational experience via Search”

Mars’ Wisdom Panel

“The most accurate pet DNA test”

Lipton Ice Tea

Digital brand & events hub

"The best products don't focus on features, they focus on clarity." – Jason Fried, co-founder of 37signals

"The best products don't focus on features, they focus on clarity." – Jason Fried, co-founder of 37signals